Communication Strategy

When planning a reduction in force, establishing a complete communications strategy is key to maintaining a professional image. The elements of an effective communications program are completeness (tell them everything they need to or may want to know) and consistency (make sure everyone is telling the same story). If you do not give thorough information, employees will decide for themselves what they believe the facts to be. Good communication is the number one defense against the inevitable rumors and speculation that take place during a reduction in force. Your communications strategy should include:

Notification of affected employees:

• When will they be notified?
• Who will notify them?
• How will they be notified (individually or as a group)?
• Consistent message
• Exit procedures

Notification of retained employees:

• When will they be notified?
• How will they be notified? (Recommend both verbal and written)
• Who will notify?
• Consistent message
• How work done by affected employees will be covered
• Follow-up conversations by immediate managers

Notification of public:

• Should be done immediately
• Message should be consistent with that given to employees
• Personal contacts with written follow-up
• Media relations